Strategies: Use search engines to rev your business
C’mon, admit it. When you put up your website, you had visions of millions of people suddenly clicking over to your site; the customers and money flocking in. It didn’t really work out that way, did it? That’s because people have to first find you among the millions of websites out there. You have to appear high in search engine results.
Sure, offline, you put your website address on everything you produce — business cards, brochures, ads. Since your website first serves current and prospective customers you connect with personally, it’s well worth having a website even if no one ever finds you through a search engine.
But how about those millions (or is it billions?) of strangers surfing the Web, perhaps looking for products or services you sell? How do you come up high on results on search engines such as Google, Yahoo or Live Search?
Online marketing is now so important to most businesses that I’ve included a complete section to it in my just-released book, “Successful Marketing: Secrets and Strategies” (available from booksellers or www.PlanningShop.com). This complete guide to entrepreneurial and affordable marketing includes a full range of online marketing options — including social networking, blogging, banner ads, and e-mail newsletters.
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